What does it mean to work for SFL?
Be part of the team that will #FreeTheWorld!
Working on Students For Liberty means spreading liberty to the whole world.
SFL is present in all the inhabited continents, empowering, educating, and evolving the next generation of leaders of liberty.
At the Marketing Department, you will join a supranational team dedicated to promoting SFL volunteers’ actions and championing freedom. You’ll have the unique opportunity to work with people from worldwide.
More than that, SFL offers exclusive benefits for employees:
- Experience a fully remote workplace: work from anywhere in the world with extremely flexible hours
- Utilize SFL grants to grow your professional skills
- Advance in the organization as you grow
- Take over 3 weeks of extremely flexible paid time off
- Get paid to spread the values of liberty
- Travel to staff retreats and other SFL events in exotic locations
Position summary
We’re currently seeking an experienced copywriter to write persuasive copy for a range of campaigns, including email marketing and paid media campaigns focused on awareness, conversions, and other goals, while maintaining a consistent brand voice across channels.
This is a full-time position, and you’ll be working in the Direct Response Marketing department, reporting to the Direct Response Marketing Manager.
A successful candidate will have a strong commitment to libertarian ideas, a solid understanding of SFL’s mission, and relevant experience writing persuasive copy that drives results.
Responsibilities
- Write compelling, conversion-focused copy for landing pages
- Write compelling ad copy for paid media campaigns, including Meta Ads and Google Ads
- Write copy for email marketing campaigns, including donor acquisition, nurturing, retention, upgrade asks, reactivation sequences, and win-back campaigns for lapsed donors
- Write compelling email copy for warm-up, launch, urgency, follow-up, and conversion campaigns
- Conduct A/B testing across paid media and email campaigns, testing headlines, subject lines, messaging, long-form vs. short-form copy, and other variables
- Optimize automated email nurture sequences based on donor behavior, engagement, and lifecycle stage
- Develop messaging for different audience segments, including prospects, one-time donors, recurring donors, and lapsed donors
- Maintain a consistent brand voice across donor communications and fundraising channels
Qualifications
- 5+ years of copywriting experience
- Strong written and verbal communication skills in English
- Proven experience writing conversion-focused email marketing copy
- Proven experience writing ad copy for paid media campaigns
- Experience building and optimizing marketing flows and funnels
- Experience with Pardot, Klaviyo, Mailchimp, or similar email marketing platforms
- Strong organizational skills, a proactive mindset, and a strong sense of ownership
Preferred (but not mandatory):
- Experience with fundraising or direct response marketing
- Experience writing copy for donor acquisition, retention, reactivation, and recurring giving campaigns
- Familiarity with the liberty and free-market intellectual movement and its donor community
Application Process
Qualified candidates should submit the following application materials in PDF format:
- Resume
- Portfolio with writing samples that include ad, email, and landing page copy (at least 2 samples of each)
- Cover letter briefly introducing yourself and detailing your experience, skills, and previous work. Please highlight results from campaigns you’ve worked on, your role in those campaigns, and why you’d be a good fit for SFL.
You may submit all materials in a single PDF or as separate PDF files. Candidates who submit materials in any format other than PDF will be disqualified.
We will conduct interviews and make hiring decisions on a rolling basis. We will reach out to candidates whose applications we wish to move forward with.
Please submit your resume, portfolio, and cover letter to Adriana Schumacher at [email protected].
About Students For Liberty
Students For Liberty (SFL) is the largest pro-liberty student organization in the world with students active in 117 countries on every inhabited continent. With a multi-million dollar budget and over 70 full-time staff members, we serve pro-liberty students in their pursuit to become leaders of liberty. We accomplish this through a strategy of identifying the top students and then empowering them to be agents of change in their communities.
Last school year, our students organized over 2,700 events with over 600,000 people in attendance. We are a fully virtual, vibrant, and entrepreneurial organization working with a diverse team in the U.S. and around the world.
The SFL team is passionate about liberty and making the world freer. SFL team members go the extra mile to ensure that more students worldwide can benefit from our programs and resources.
Working for SFL means flexibility, meaningful work, and autonomy. We pride ourselves on growth, hard work, advancement opportunities, embracing entrepreneurship, and a passion for the product: liberty.
Additionally, we are strongly dedicated to ensuring our staff has the ability to grow and reach their full potential. To this end, we invest in training and professional development opportunities for staff at all levels of the organization.
