The long awaited Atlas Shrugged Movie hits theaters on April 15. Now it is up to you to make sure that hundreds of thousands of people see this important film.
SFL’s Clark Ruper has already seen the movie, calling it “an incredible accomplishment” that should make any fan of the book excited to finally see this work turned into a film. With a good turnout that first weekend, theaters showing the film will extend its run and theaters in other markets will be more likely to book the film for the weeks that follow.
Filling theaters April 15-17 is the first hurdle the film must clear if it is to achieve the impact that it can and should have.
The possibilities for spreading the message of the work to new audiences are significant, and you can help do that! Here are a few ways:
- You can organize a group trip to watch the movie on opening day! The movie will be released in 13 states (check to see if your state is one of them, and which theaters it will be in). If there is a theater playing the movie in your city, organize students in your area to take a trip to watch it together (perhaps by creating a Facebook event). To help you out, the producers of the movie are willing to send promotional materials to anyone organizing a group to help get others involved. If enough people see the movie during opening weekend, more theaters will be inclined to pick it up for subsequent weekends, reaching an even wider audience. If you are interested in organizing a trip, please contact the movie’s online marketing director at http://www.AtlasShruggedPart1.com/contact.
- If the movie is not scheduled for release in a theater in your area, you can help appeal to your local theater to show the movie. If a particular theater predicts they can reach 1,000 ticket sales in opening weekend, there is a high likelihood that they will be willing to add the movie to their list of new releases. If you are interested in helping confirm 1,000 ticket sales , please contact the movie’s online marketing director, at http://www.AtlasShruggedPart1.com/contact.
- Sign up for the newsletter. Go to the film’s official “Get Involved” page and sign up for the newsletter. That is the most efficient way for the producers to send you news and information.
- Promote the film through Facebook. Go to the film’s Official Facebook fan page. (a) If you’re not a Facebook member, sign up! (b) Click on the “Like” button for the film’s page. (c) Share your city’s event on your own Facebook page! Click on the event, then choose the “share” hyperlink beneath the title. This will post the event on your own wall and share it with anyone in your network who is not yet connected to The Atlas Shrugged Movie.
Spread the word and make some noise! Word of mouth is the most powerful weapon in our arsenal for drumming up interest in seeing the movie. You can: (a) Email information about the film to people in your email address book; (b) Engage in online discussions about the film; (c) Tell people in your work place and community about the film; and (d) Make your immediate and extended family aware of the film and have a family night at the movies.
I’ll end with a question you knew was coming: Who is John Galt? The answer won’t come in the first movie of the trilogy, but it is a question that more people may start asking if the movie takes off.